Demystifying 10DLC Compliance: A Guide for Businesses

In the evolving landscape of business communications SMS and MMS messages are common practice but how do you know if you’re exposed to risk? As far back as 2010 businesses have been using SMS for everything from appointment reminders, and discounts to exclusive invitations and promotions. 10-digit long codes (10DLC) are revolutionizing how organizations send application-to-person (A2P) text messages. Understanding and complying with 10DLC standards is critical to maximize deliverability, ensure regulatory compliance, and maintain trust with mobile carriers and customers. Let’s pull the curtain back and better understand what 10DLC is.

What is 10DLC?

10DLC numbers are traditional, local 10-digit phone numbers specifically optimized for A2P messaging. They offer businesses the scalability and affordability of long codes while supporting higher message throughput and better compliance compared to short codes and toll-free numbers. Toll-free codes often look international and may limit engagement. Short codes are what we think of when an alphanumeric code to text into, like “Text the word FISH to 89898”. The primary goal of 10DLC compliance is to enhance message deliverability while reducing spam and unauthorized communications. Using 10DLC ensures a higher volume without higher costs. You don’t want to be spammed any more than your prospects do, so be sure your brand and campaign details are registered.

Key Components of 10DLC Compliance

1. Brand and Campaign Registration: Businesses must register their brand and campaign details with the Campaign Registry, a centralized database used by mobile network operators (MNOs) to vet and approve messaging use cases. This ensures transparency and prevents misuse of messaging systems.
2. Third-Party Vetting: Independent organizations assess businesses to assign trust scores. These scores affect messaging limits and campaign approval speed. High-scoring brands benefit from better message throughput and fewer restrictions.
3. Adherence to Guidelines: Businesses must comply with carrier-specific guidelines and the CTIA messaging principles to ensure campaigns are legitimate and non-intrusive.
4. Ongoing Compliance: Regulatory environments are dynamic, so businesses need to regularly review their campaigns against updated standards to avoid penalties or service disruptions.

Why 10DLC Compliance Matters

• Enhanced Deliverability: Registering a campaign is the only way to prevent SMS traffic from being blocked by certain carriers. Regardless of how many messages get sent, they need to opt-in.
• Cost-Effective Messaging: Compared to short codes, 10DLC numbers provide a budget-friendly option for high-volume messaging.
• Improved Security: Registration and vetting reduce spam, fostering a trusted environment for mobile users.
• Scalability and Flexibility: Suitable for diverse business needs, from marketing campaigns to customer service interactions.

Steps to Implement 10DLC in Your Business

1. Choose a Messaging Provider: Opt for a trusted provider like Northland that supports 10DLC and offers streamlined registration processes.
2. Register Your Brand and Campaign: Submit detailed business and campaign information for approval.
3. Secure Your 10DLC Numbers: Once approved, acquire numbers associated with your campaign.
4. Integrate with Business Strategies: Use 10DLC numbers for customer engagement, marketing, and notifications.

10DLC compliance is essential for businesses seeking to thrive in today’s communication-driven marketplace. By aligning with these standards, you not only ensure regulatory adherence but also unlock opportunities for efficient and reliable customer engagement.